• To make clothes that will last. We aim to provide well made, amazing fitting clothing & accessories that will last years and years and ideally get better with age when properly cared for. Choosing quality over fast fashion means that less clothes end up in a landfill.
  • To minimize packaging and use recyclable or biodegradable materials whenever possible.
  • To Offer Diversity in Sizing and Fits, for our permanent collection pieces we offer sizes XS-5XL but occasionally go up to XXS-7XL. We are always improving the fit and sizing of our clothes so that they look amazing on as many people as possible.
  • Make efforts to create an ethical business
  • We are always re-evaluating ourselves and our practices.
  • In addition to the work we are doing internally we believe that part of being an ethical business is also supporting causes openly.


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